Team
Shams Juma, CEO
Jorge Osto, Software Engineer
Ge Zeng, UX Designer Intern
Responsibility
UX Research
UX Design
Prototyping
Tools
Figma
Figjam
Duration
May 2024 – Aug 2024
Summer Internship
Product Overview
Xray is a Chrome extension designed to help sellers on platforms like Amazon, Etsy and Poshmark optimize their product listings.
It simplifies the process by focusing on key areas like images, titles, pricing, and descriptions—elements proven to capture buyers’ attention.
By integrating editable AI-generated suggestions, Xray allows sellers to streamline their workflow without sacrificing control, enabling them to focus on their products rather than the complexities of creating a listing.
Problem
Statement
Sellers often find the process of creating high-quality listings overwhelming and time-consuming.
Buyers tend to focus on specific elements like images, titles, and pricing, but many sellers struggle to optimize these effectively.
The lack of clear guidance and tools to simplify this process leads to inefficiencies and missed opportunities.
Sellers need a solution that not only speeds up listing creation but also provides customizable insights.
Design process
🚀 The Outcome
⏳ 77.8%
Reduction in posting time
📉 60%
Fewer steps involved
By incorporating feedback-driven features such as editable optimizations, a credits system, and text-to-image functionality, Xray became an intuitive experience that empowers sellers to create better listings with ease.
These improvements enhanced the seller’s workflow and positioned Xray as a valuable resource for boosting product visibility and sales.
Final Prototype
Step 1: Auto-Fill After Image Upload
- Auto-populates title, description, and price.
- Saves time and effort in manual entry.
Step 2: Title Optimization
- AI suggests multiple optimized titles based on buyer search behavior.
- Titles follow best practices (clear, concise, SEO-friendly).
- Sellers can edit or accept.
- Thumbs-up/down feedback for AI learning.
- 1 credit deducted per use.
Step 3: Description Optimization
- AI rewrites descriptions to improve clarity and engagement.
- Includes relevant keywords to enhance search visibility.
- Sellers can edit before applying.
- 1 credit deducted per use.
Step 4: Image Optimization
- AI analyzes images and suggests background + lighting improvements.
- Text-to-Image AI lets sellers generate custom backgrounds.
- Edit or apply enhancements.
- 1 credit deducted per use.
Step 5: Price Optimization
- Market-driven price suggestions.
- Uses historical sales data and similar product pricing.
- Sellers can accept, tweak, or set a custom price.
- Clear pricing explanation.
- 1 credit deducted per use.
Features
AI-Powered Optimizations
- Smart AI suggestions for title, description, images, and pricing.
- Optimized content improves listing performance.
Editable Recommendations
- Sellers stay in control – all AI-generated suggestions are fully customizable.
- Flexible workflow – sellers can tweak recommendations.
Credit-Based System
- 25 free credits upon sign-up.
- 1 credit per optimization (title, description, image, price).
- Credits visually update when deducted.
- Monetization through premium features for advanced users.
Faster Listing Process
- Reduces listing time by 77.8% and steps by 60%.
- Seamless integration with Poshmark, eBay, and Amazon.
Reinforcement Learning
- Thumbs-Up/Down System.
- User feedback improves AI recommendations.
- Makes Xray smarter and more personalized.
Comparison: Manual Listing vs. Xray
Research Findings
I researched how quickly buyers make purchasing decisions and found that 50% decide within 10 seconds. This means sellers need to capture attention instantly with strong images, clear titles, and competitive pricing — or risk losing potential buyers.
I also looked into the number of individual sellers on major platforms. With millions of sellers on eBay, Amazon, and Poshmark, competition is intense. Many sellers manually create listings, making optimization a challenge.
Persona
Competitive Landscape
A total of three competitors were analyzed to understand the existing cross-listing solutions for online sellers. While Crosslist, List Perfectly, and SellerChamp provide automation and efficiency, each lacks certain aspects that Xray aims to address.
User Flow
Design System: Clear, Fast, and Seller-Focused
User Testings
To validate Xray’s effectiveness, my boss and I connected with Nausheen, a frequent Poshmark seller who sells 10–20 items per week. We observed her listing process and gathered feedback on how Xray could improve her workflow.
